Zocalo now works with commercetools! Read more about the integration that expands commercetools' capabilities and accelerates deployment on a leading commerce platform. Learn More
Industry
Sporting Goods
Location
Lancaster, PA
Tags
GOOGLE TAG MANAGER
GOOGLE OPTIMIZE
A/B TESTING
SHOPIFY
DIGITAL ANALYTICS
Key Impact
Avatria implemented a Machine Learning solution that improved 11 revenue-generating KPIs.
+6%
Product Revenue
THE CHALLENGE
Fix a flawed analytics implementation and improve revenue-generating KPIs.
Prior to engaging Avatria, Worldwide Cyclery was using Shopify's native Google Analytics Enhanced Ecommerce tracking, which was failing to collect key actions. Key barriers to resolution included:
Extremely large catalog
Many similar products with minor differentiation
Minimal site search usage
New products frequently introduced
PROJECT DETAILS
Avatria helped Worldwide Cyclery fully implement Enhanced Ecommerce tagging via theme updates and Google Tag Manager.
As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of rankings generated by a Machine Learning solution implemented by Avatria.
The rankings for Avatria's solution were then applied to the site's "Featured" sort order on high-traffic collections via a Shopify integration.
The Solution
As part of this initiative, Avatria installed Google Optimize and set up an A/B test of our Machine Learning rankings:
- A/B Test Platform: Google Optimize
- Test Duration: 63 days
- Categories Tested: 38
- Control Variant: Shopify Best Sellers Sort
RESULTS
An improvement to 11 revenue-generating metrics in 2 months!
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following 8 metrics: Unique Purchases, Cart-to-Detail Rate, Product Detail Views, Adds to Cart, Checkout to View Rate, Product Clicks, Product Detail Views, Checkouts.
>3%
List Conversion Rate
+6%
Product Revenue
>7%
Revenue Per Impression
100%
Customer Satisfaction
Have questions or want to chat?
