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Industry
National Tire Retailer
Location
Phoenix, AZ
Tags
SAP COMMERCE
STRATEGY
PLATFORM IMPLEMENTATION
DIGITAL COMMERCE
Key Impact
Avatria's expertise normalized and cleansed customer data into a single system of record, leading to a unique view of each customer.
THE CHALLENGE
Enable a single view of the customer for consistent experience across all channels, improve performance, and build proprietary tire recommendations engine.
PROJECT DETAILS
Discount Tire is the largest independent tire and wheel retailer in the United States, with 900+ stores nationwide. With the challenge of providing a single view of the customer and enabling a cohesive experience between all channels, Discount Tire embarked on a multi-phase program to re-platform its website and point-of-service (POS) system, among many other projects.
Performance, manageability and new functionality were drivers for the website. Modernizing and simplifying the store user interfaces along with providing additional capabilities were key in the POS transition.
In addition to the website and POS systems, Discount Tire was also looking to convert a proof of concept tire recommendation application into a full scale, production-ready system that could be used by all of its stores. Utilizing proprietary algorithms and vast amounts of collected data, Discount Tire would be able to provide unique tire recommendations based on customer specific attributes and preferences – leading to improved customer confidence throughout the buying experience.
Our Role
Avatria has partnered with Discount Tire on several of its omni-channel initiatives. This includes eCommerce development capacity to support a successful launch of its new eCommerce websites (Discount Tire, America’s Tire and Discount Tire Direct), and functional leadership across the web, point-of-service, and recommendation application. With its long term engagement, Avatria has helped Discount Tire throughout the course of this program and has delivered in various capacities to support the given project needs.
Here are some of the areas where Avatria engaged and added value to the program:
- Coordination and alignment on business requirements
- Best practice designs and quality implementation of code
- Enterprise Architecture guidance
- Customer data model assessment and recommendations
- Cross team and cross project coordination for omni-channel alignment
RESULTS
Over the last 7+ years Avatria has partnered with Discount Tire on several of its omni-channel initiatives. This includes helping launch its new flagship websites (Discount Tire, America’s Tire and Discount Tire Direct), point of sale implementation, and functional leadership across the web, point-of-service, and recommendation application.
With its long term engagement, Avatria has helped Discount Tire throughout the course of this program and has delivered in various capacities to support the given project needs.
Boosted website performance across Discount Tire’s performance based KPIs
Consolidated, normalized and cleansed customer data into a single system of record – leading to a single view of the customer
Delivered better product recommendations for the in-store experience
Improved project delivery success
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