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Industry
Specialty Dessert
Location
Lindon, UT
Tags
Digital Analytics
Pinterest
Google Tag Manager
Marketing
Key Impact
Delivered a server-side Pinterest Conversions API (CAPI) solution in less than 1 month, enabling more accurate, targeted ad campaigns with reduced operational costs.
<30 days
from start to launch
Crumbl
THE CHALLENGE
IMPLEMENT A ROBUST CONVERSIONS API SETUP WITHOUT REQUIRING CODE CHANGES.
Crumbl needed a fast, cost-effective way to unlock the benefits of Pinterest’s Conversions API to improve ad targeting and optimize marketing spend. The goal was to enable high-quality data flow that met Pinterest’s resiliency criteria for ad campaigns while minimizing demands on Crumbl’s technical team.
Crumbl’s existing setup lacked key integrations required to leverage Pinterest’s advanced advertising capabilities. The challenge was to integrate Pinterest’s Conversions API while ensuring the solution was scalable, resilient, and required zero code changes from their team.
PROJECT DETAILS
Improved conversions data, minimal effort
To meet Crumbl’s needs, Avatria delivered a comprehensive server-side integration by:
- Enhancing the existing GTM implementation of key Pinterest events such as Add to Cart, Page Visit, and Checkout.
- Deploying and configured a tagging server on AWS using a CloudFormation template.
- Conducting rigorous testing and validation in GTM and Crumbl’s Pinterest ad account to ensure a high standard of data quality.
- Recommending updates to Crumbl’s data layer to improve server-side CAPI functionality.
These improvements enabled Crumbl to measure and optimize ad performance across channels, boosting the accuracy of ad campaigns and driving ROI.
Results
A scalable and impactful server-side solution delivered quickly
- Rapid Deployment: Project completed in just 26 days, enabling Crumbl to quickly unlock the benefits of Pinterest CAPI.
- Improved Ad Targeting: High event ID coverage, deduplication rates, and user data quality ensure more accurate and effective ad campaigns.
- Operational Efficiency: Crumbl now has a scalable, resilient server-side setup that reduces manual intervention and operational costs.
- Zero Technical Overhead: No code changes were required, minimizing resource strain on Crumbl’s internal teams.
Learn more about Pinterest CAPI here.
OUR ROLE
FEATURED
Subject Matter Expertise
As an official Pinterest Partner for CAPI, we were able to provide guidance on all aspects of the project, including schema requirements, technical setup, GTM configuration, and more.
Tag Implementation & Configuration
Integrated Pinterest CAPI tags into GTM and configured a tagging server on AWS.
Testing and Validation
Conducted rigorous validation to ensure accurate tag firing, data accuracy, and compliance with Pinterest’s resiliency standards.
Data Layer Enhancements
Recommended updates to Crumbl’s data layer to ensure alignment with server-side CAPI requirements.
Project Management
Delivered the solution in just 26 days, managing the project end-to-end to ensure success.
<30 days
from start to launch
>90%
event ID and user data quality scores
2M
events processed per month
0
code changes required
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